GTL: The Launch of Technology in Motion
Kirk Vespestad, Director of Marketing, GTL
PRNewsWire – I am very fortunate to work at a company that invests in cutting-edge technology and attracts and retains industry professionals with the ability to leverage such technology for the benefit of its customers. As the leader in technology for corrections, government payment services, and now education, GTL is always going the extra mile to demonstrate to its current and future customers the capabilities of a solution portfolio that is broad and deep.
Last year when I was chosen to be part of a multi-departmental team charged with creating a mobile customer briefing program that would pack all of our technology into a premium motor coach, it didn’t take long for me to reply, “let’s do it!” And, while I already knew that my colleagues were a rather talented bunch, it was nonetheless impressive to see how our organization’s collective intelligence and ingenuity were harnessed to bring the project to life.
Now that the Technology in Motion Tour has officially launched, I’m in a position to look back at the first group of tour stops—as well as the design, construction, and launch phases of the project—to share what’s behind this nationwide technology tour and why it matters to the corrections market.
Our mission was clear from the outset: create a “demo center on wheels” that can roll up to an industry conference or a customer’s parking lot and showcase everything we’ve got. Accomplishing this feat would require us to draw on expertise from across multiple disciplines, including products, networking, sales, messaging, PR, branding, operations, logistics, finance, legal, and others. The project also necessitated our choosing a mobile tour partner that would not only build the vehicle to meet our custom specifications but also help us manage the tour once the bus was ready to hit the road.
The design phase was fun because it was like building a new house. We had to devise a layout for the vehicle that would support our demonstration capabilities while also giving us ample space to conduct meetings. What’s more, we had to pick our color schemes, choose flooring and paneling, and select things that seemed mundane, such as the color and texture of the upholstery—but making all of these choices was absolutely essential to create the proper atmosphere aboard the motor coach.
In parallel to designing the interior of the bus, our technical teams worked diligently to get the necessary gear and networking on board so that we could demonstrate our full range of services and solutions. This required our experts to design a way to get equipment and systems into the vehicle so that we wouldn’t merely simulate our solutions but actually demonstrate them in real time. Connectivity was also key, and the onboard Internet capabilities give us what we need no matter where we locate the tour bus.
The Marketing team has built a comprehensive program around the tour. For example, a quite detailed scheduling process adds tour stops to the tour route. This requires us to maximize customer exposure while minimizing drive times and remaining compliant with DOT regulations for our driver’s daily and weekly duty hours. Once we have segments of the route locked in, tour stop planning helps us define what happens during a tour stop, including demos, staffing, catering, and any other site-specific customer engagement plans.
Branding gives Technology in Motion its unique identity within the overall GTL brand architecture, which is important because of how the tour promotes our position as the innovation leader. Corresponding messaging helps explain what the bus is all about, including on the web and in social media, and gives us the opportunity to tell a really interesting story about what we’re doing on the tour. We even leveraged our promotional items program to acquire tour-branded tchotchkes that complement and promote the tour.
IMMEDIATE IMPACT AND FUTURE POTENTIAL
We’ve already had more than 850 customer personnel on board the bus in just the first four weeks. The Sales and Sales Engineering team members responsible for hosting tour stops have reported that feedback has been positive across the board, and I have personally seen our customers’ eyes light up when they see our full portfolio in action. Not only is our range of offerings impressive, but the interoperability between the services demonstrates to corrections professionals that the whole is greater than the sum of its parts. What’s more, our corrections customers can see the benefits of the services to inmates and their friends and family members.
If the degree of impact that we’ve made in just a month is any indication, the Technology in Motion Tour is going to make a lasting impression on our customers as we take the tour across the country. Now that we have a few stops under our belt, we’re planning some enhancements to the bus and the overall tour that will make an already robust program even more of an immersive experience for our customers. In the meantime, we’re going to keep the pedal to the metal and stay rolling down the highway.
We hope to see you on the road!
Press Contact: Vinnie Mascarenhas
GTL’s Deposit Systems create efficiencies when taking deposits, reduce correctional facility costs, and increase the convenience for friends and family members. GTL offers a broad selection of products to choose from so that the right mix can be created for every facility.
GTL offers multiple options for friends and family to set up and fund telephone accounts, inmate trust accounts, or commissary accounts. This streamlines the payment process for friends and family members seeking to communicate with incarcerated loved ones or provide them with funds.
GTL’s innovative technology allows correctional facilities to streamline the release process through a suite of easy-to-use, time-saving products for returning inmate funds at the time of release.
From intake to release, information on all aspects of an inmate’s incarcerations are maintained by the GTL Offender Management System (OMS) – including initial intake, charges, sentencing, property, housing, medical, meal planning, scheduling, and temporary release to name a few.
OMS Accounting was specifically designed to meet the needs of correctional facilities of every size. Unlike standard off-the-shelf accounting systems, OMS Accounting offers corrections institutions the exact modules that will help them complete all of their correctional facility’s accounting activities.
GTL’s Facility Services Secretary allows friends and families to easily access facility information, inmate status, and other services such as court dates, release dates, facility address and directions, rules and policies, visitation information and hours, just by dialing a single toll-free number.
GTL’s IQ family of call and voice analysis products offer investigators a range of options for gathering actionable intelligence to combat fraud, criminal activity, and gang and terrorist recruitment by pinpointing the location of a called party, identifying phone type, detecting calls from multiple inmates to a single called party, and identifying inmates using voiceprints.
GTL’s data analysis tools include a powerful data mining and link analysis application to identify actionable intelligence critical to ensuring a facility’s safety and security. They offer the ability to take any data source for the purposes of analysis, even including the detection of mobile devices and the extraction of its data.
GTL’s Intelligence as a Service offering is flexible enough to meet the unique demands of individual facilities. Focused on the development of actionable intelligence, analysts are trained and equipped with the tools to analyze vast amounts of raw data to provide facilities with the proverbial “needle in a haystack.” Depending on facility needs, analysts can also be equipped to provide mobile device forensic services to extract data from legally seized contraband phones, thus assisting facilities in shutting down the supply of contraband.
GTL’s feature-rich Inmate Telephone System is a turnkey solution that comes complete with all hardware and software, including the telephone network, circuits, monitoring and recording system, call-control system, secure database, telephones, workstations, printers, and associated software.
Message Link provides an electronic alternative to an otherwise inefficient and potentially tainted communication method. As contraband and cryptic messages are entering correctional facilities through an ever-rising level of creativity, Message Link provides a secure, controlled environment for inmate messaging.
The GTL VisitMe video visitation solution allows facilities to transition traditional in-person visitation service to a more secure on-premise or remote alternative. This highly scalable solution can help facilities improve security while reallocating staff time to more critical tasks.
VisitMe Scheduler can eliminate long queues in the visitation area by avoiding the chaos of having a high volume of concurrent visitors at the facility. In so doing, the system also minimizes staffing requirements.
Education Link allows inmates to take advantage of several electronic learning initiatives while monitoring and reporting each inmate’s progress so adjustments can be made, if necessary.
Our in-pod kiosk can be configured to allow inmates to access a variety of approved multimedia applications through a secure personal device. Offerings in the GTL entertainment portfolio provide access to the largest MP3/4, video, and e-book secure library available.
Introducing GTL Genesis to a facility provides an automated alternative to manual, behind-the-bars activities. In addition, the GTL Genesis provides the opportunity to introduce new interactive technologies that help inmates manage their incarcerated time.